Consumer Expectation in the Performance of Premium Motorcycles with Reference to Chennai City.
1V. Saillaja, Assistant Professor, Bharath University, Chennai, Bharathiar University, Coimbatore (TamilNadu), India.
2Dr. R. Amuthan, Principal- TIPS School of Management, Coimbatore (TamilNadu), India.
Manuscript received on 15 May 2019 | Revised Manuscript received on 22 May 2019 | Manuscript Published on 10 July 2019 | PP: 345-347 | Volume-8 Issue-7C2 May 2019 | Retrieval Number: G10740587C219/19©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The study was undertaken to find out the expectation level of premium motorcycle consumers with regard to the engine performance and design of the motorcycle which are the most prime factors to buy a high priced and high cubic centimeter motorcycle.
Keywords: Premium Motorcycles, Preferences, Expectations, Factors.
Scope of the Article: Measurement & Performance Analysis