Important Factors that Affect Vietnamese Consumers’ Green Purchasing Behavior
Gia-Tuong Tong1, Gi-Du Kang2

1Gia-Tuong Tong, P.H.D,  Department of Marketing, Soongsil University, South Korea, East Asian.

2Gi-Du Kang, P.H.D, Department of Marketing, Soongsil University, South Korea, East Asian.

Manuscript received on 15 May 2019 | Revised Manuscript received on 22 May 2019 | Manuscript Published on 10 July 2019 | PP: 474-478 | Volume-8 Issue-7C2 May 2019 | Retrieval Number: G11010587C219/19©BEIESP

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Abstract: In the modern era of marketing, green marketing becomes the new strategy for companies and marketers to change customer purchasing behavior, becomes important because its both active and positive sides. So that, the drive of this research is to recognize important factors that affect Vietnamese consumers’ green purchasing behaviour. The results suggest that defendants have a high optimistic approach about green products and are prepared to buy green products more frequently but as for as the effectiveness of green marketing tools are concerned. This research functions as a innovator study to recognize significant aspects in affecting consumers’ green purchasing behaviour in the Viet Nam situation. It offers applied advices to international green marketers forecasting to aim the Southeast Asian markets

Keywords: Consumer Behavior, Green Marketing, Environment Concern, Social Responsibility, Environmental Hehavior.
Scope of the Article: Civil and Environmental Engineering