CEMACO: An Innovation to Increase Customer Engagement through Mobile Application
Anuradha V. Kokate1, M. B. Chandak2, Abhay Kochar3

1Anuradha V. Kokate, Master of Technology in Computer Science and Engineering Shri. Ramdeobaba College of Engineering and Management, Gittikhadan Nagpur, Maharashtra, India.
2Dr. M. B. Chandak, Professor and Head Department of Computer Science and Engineering Shri. Ramdeobaba College of Engineering and Management, Gittikhadan Nagpur, Maharashtra, India.
3Mr. Abhay Kochar, Founder and CEO, Web Gile Solution, Mihan, Nagpur, Maharashtra, India.
Manuscript received on April 20, 2020. | Revised Manuscript received on May 02, 2020. | Manuscript published on May 10, 2020. | PP: 1065-1072 | Volume-9 Issue-7, May 2020. | Retrieval Number: G5723059720/2020©BEIESP | DOI: 10.35940/ijitee.G5723.059720
Open Access | Ethics and Policies | Cite | Mendeley
© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: New improvements in online business and m-trade advances alongside the wide reception of cell phones and internet-based life have empowered organizations to upgrade clients’ shopping encounters and their association with brands whenever, anyplace. In a lively business condition, organizations distinguish the force and centrality of the web to intrigue clients’ consideration. Client communications with an association’s application make open doors for positive encounters that can prompt long‐term relationship building. The space of client experience (CE) is all around created in the face‐to‐face setting, yet little consideration has been paid to investigating the idea in the online setting. Client commitment and maintenance of retail marks are critical. Holding and drawing in with clients assist brands with keeping them cheerful, remain faithful, and in the know regarding fresh debuts, most recent advancements, and item suggestions. We have gathered a requirement of more than 200 customers by conducting a series of surveys and after understanding the exact requirement of the people living in Guatemala, we have initiated our project of making an app to increase the engagement level. We have designed this application in ionic using MySQL database and to enhance the level of engagement through its design we used SCSS as the language to give style to the application. This application is integrated with WhatsApp to provide better customer support. The application is designed in the Spanish language to make it easy to use for the people living in Guatemala. This app is fully gamified with all the possible missions’ customers can complete easily which also boosts customer engagement by 200%. Hence, This Customer Engagement application will be used to attract customers and engage them on the app by giving them discounts, offers, coupons, and points after successful completion of tasks which drastically improves the conversion rate of the customer for any kind of business in Guatemala. 
Keywords: Consumer behavior, Customer engagement, Customer experience, Online context, Retention, Social Commerce, Technology.
Scope of the Article: Innovative Mobile Applications