An Investigation on Aesthetic Acknowledgment and Adaptation in Product Design Process among Engineering Students in Malaysian Universities
MohdQadafie Ibrahim1, Fairuz IzzuddinRomli2, Hassan Alli3

1MohdQadafie Ibrahim, Faculty of Mechanical and Manufacturing Engineering Technology, Universiti Teknikal Malaysia Melaka, Malaysia.
2Fairuz Izzuddin Romli, Department of Aerospace Engineering, Faculty of Engineering, Universiti Putra Malaysia, Selangor, Malaysia.
3Hassan Alli, Department of Industrial Design, Faculty of Design and Architecture, Universiti Putra Malaysia, Selangor, Malaysia.

Manuscript received on 01 May 2019 | Revised Manuscript received on 15 May 2019 | Manuscript published on 30 May 2019 | PP: 1561-1565 | Volume-8 Issue-7, May 2019 | Retrieval Number: G6007058719/19©BEIESP
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Abstract: An ongoing issue in product design is the argument between form and function, which corresponds to the preference between the consideration of aesthetic appraisal of product shape variations and the product’s utilitarian functions. Product design is an essential element in both engineering and industrial design programs but, as demonstrated by the comparison of the practices in both programs, they have very different approach of the design process. Engineering programs often emphasize more on the functional aspects during designing of a product and the aesthetic considerations are typically neglected. The primary focus of this study is to evaluate the capability of engineering students to recognize aesthetic element as product stimuli. To achieve this goal, a survey is conducted among engineering students in Malaysian universities. From the obtained survey responses, it has been concluded that most of the surveyed engineering students are able to recognise and appreciate aestheticallydesigned product. It is also found that they have a balanced knowledge on product design process, both aesthetically and functionally. However, as admitted by most of the respondents, aesthetic element is not being implemented during their product design process. In future research, it would be worthwhile to investigate why there is a lack of and how to encourage adaptation of aesthetic element during the product design process among engineering students.
Keyword: Product Design, Aesthetics Element, Design Process, Design Thinking, Industrial Design Engineering
Scope of the Article: Production EngineeringProduction Engineering.