Investors Perception towards Indian Commodity Market: An Empirical Analysis with Reference to Amaravathi Region of Andhra Pradesh
1Ch. Hymavathi, Assistant Professor & Research Scholar, Department of Management Studies, Vignan’s Foundation for Science, Technology and Research (Deemed to Be University), Vadlamudi, Guntur (Andhra Pradesh), India.
2Dr. Kalpana. Koneru Associate Professor, Department of Management Studies, Vignan’s Foundation for Science, Technology and Research (Deemed to Be University), Vadlamudi, Guntur (Andhra Pradesh), India.
Manuscript received on 01 May 2019 | Revised Manuscript received on 15 May 2019 | Manuscript published on 30 May 2019 | PP: 1708-1714 | Volume-8 Issue-7, May 2019 | Retrieval Number: G6379058719/19©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The present study is focused to assess the factors that affect the purchase intentions among the commodity market customers in India. Based on the review of literature, the study considered the several factors such as, perceptions, awareness and attitude have drastic effect over generating the purchase intentions among the Indian commodity market investors. The researcher applied SLRA technique to analyse the data and the implication of the study is presented.
Keyword: Attitude, Awareness, Indian Commodity Market, Perceptions, Purchase Intentions.
Scope of the Article: Marketing and Social Sciences.