An Experimental Analysis of the Royal Project on Highland
Niracharapa Tongdhamachart1, Loni Berry2

1Niracharapa Tongdhamachart, Suan Sunandha Rajabhat University, Thailand. 

2Loni Berry, Suan Sunandha Rajabhat University, Thailand.

Manuscript received on 08 June 2019 | Revised Manuscript received on 13 June 2019 | Manuscript Published on 08 July 2019 | PP: 194-198 | Volume-8 Issue-8S3 June 2019 | Retrieval Number: H10530688S319/19©BEIESP

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Abstract: The aims of this research were to examine and study Doi Bo Highland Agricultural Development Station under the Royal Initiative Project of Her Majesty Queen Sirikit of Thailand. The project was located on highland in Chiangrai province, northern Thailand. Doi Bo where “Lahu ethnic hill-tribe” has been living for a long time. The area in the past faced slash and burnt farming, drug trafficking and poverty. Therefore, toachievethe objectives of the study, acase study was utilized. Qualitative study was employed and descriptive analysis was used to describe the result of the study. Sufficiency economy theory created by the late King Rama IXof Thailand and SWOT were used to analyze the study. Primary and secondary data were collected based onsite observations, and extensive literature reviews. In-depth interviews, combined with questionnaires, were also conducted to obtain opinions. The finding servea led that Doi Bo community had better socio-economic community due to bodies of knowledge and skill enhancement from the support of the agricultural development station. Strong community engagement and related government agencies were key driver shelping accomplish the Royal project. However, disruptive technology such as augmented reality and virtual reality were recommended to further promote the area as an agricultural demonstration plant and ecotourism.

Keywords: The Royal project, augmented reality, virtual reality, sufficiency economy, disruptive technology
Scope of the Article: Virtual Reality