An Analysis on Consumer Behaviour on Patanjali Products (with reference to west Godavari district, A.P)
K. K. Choudary1, K. V. Sridhar2, V. Sandeep3, N. Satsish4
1K.K.Choudary, Professor of Physics and Head Faculty of Science, Army Cadet College, Dehradun, India.
2K.V. Sridhar, Army Cadet College, Dehradun, India.
3V.Sandeep, Army Cadet College, Dehradun, India.
4N.Satsish, Army Cadet College, Dehradun, India.
Manuscript received on 09 June 2019 | Revised Manuscript received on 14 June 2019 | Manuscript Published on 08 July 2019 | PP: 578-580 | Volume-8 Issue-8S3 June 2019 | Retrieval Number: H11310688S319/19©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The consumer who was considered the ‘king’ is now treated almost like ‘God’ companies should be fully consumer oriented to succeed in the present competitive scenario and should ‘think consumer’, live for consumer’ and build relations with consumers. India has diversified cultures and traditions, studying the consumer buying pattern become a complicated task with the introduction of globalization and the sequel changes in the country, many MNC FMCG Corporations have started making a foray with Indian market due to its sky-scraping potential. This paper main objective is to know various influencing factors of Patanjali consumers and consumer perception towards Patanjali products.
Keywords: FMCG, consumer behaviour, perception, consumer decision process, cultural factors.
Scope of the Article: Marketing and Social Sciences