A Comparative Study on Platform Business Strategy of Reward App -Focused on case of Company A-
Jae-han Ryu1, Jung-Ryol Kim2, Sang-Bong Kim3

1Jae-han Ryu, Doctoral Student, Department of Smart Convergence Consulting, Hansung University, Seoul,  Korea, East Asian.

2Jung-Ryol Kim, Professor, Department of Economics, Hansung University, Seoul, Korea, East Asian.

3Sang-Bong Kim Professor, Department of Economics, Hansung University, Seoul, Korea, East Asian.

Manuscript received on 10 June 2019 | Revised Manuscript received on 17 June 2019 | Manuscript Published on 22 June 2019 | PP: 958-963 | Volume-8 Issue-8S2 June 2019 | Retrieval Number: H11620688S219/19©BEIESP

Open Access | Editorial and Publishing Policies | Cite | Mendeley | Indexing and Abstracting
© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: With the increase of smartphone users and the expansion of smartphone functions, App Tech using smartphones is attracting much attention. When a user performs various roles given through a smartphone app, he or she provides a point or a certain amount of cash for compensation. The Reward app is a platform for App Tech. In the digital era of the 4th Industrial Revolution, platform business strategy is emerging as a new strategy of corporate ecosystem. In this comparative study, we conducted a comparative study on platform business strategy of Reward app for company A, which runs a survey reward app through smartphone app. As App Tech, Reward apps are evolving in various ways, such as changes in the value of life, the development of new digital technologies, and an increase in interaction networks. As a result of the research, platform business strategy for company A’s reward app success is as follows. First, increase value through network building and interaction with users. Second, diversification of compensation type. Third, systematic construction and utilization of user DB. Fourth, reduce the transaction costs of your product or service provider and strengthen your network to increase app usage value.

Keywords: Platform, Platform Business, App Tech, Reward App, Network Effect, Interaction.
Scope of the Article: Soil-Structure Interaction