Creating a Brand Value and Consumer Satisfaction in E-Commerce Business Using Artificial Intelligence with the Help of Vosag Technology
Nazim Sha S1, Rajeswari M2

1Nazim Sha S, Research Scholar, School of Management, Hindustan Institute of Technology and Science, Chennai, (Tamil Nadu), India.
2Rajeswari M, Associate Professor, School of Management, Hindustan Institute of Technology and Science, Chennai, (Tamil Nadu), India.

Manuscript received on 02 June 2019 | Revised Manuscript received on 10 June 2019 | Manuscript published on 30 June 2019 | PP: 1510-1515 | Volume-8 Issue-8, June 2019 | Retrieval Number: H6644068819/19©BEIESP
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Abstract: Artificial intelligence (AI) is a locality of engineering science that emphasizes the creation of intelligent machines that employment and reacts like humans. a number of the activity’s computers with computer science square measure designed for include: Speech recognition, Learning, Planning, Problem-solving. Envision a circumstance where a dim chocolate naturally shows up in the inquiry page right when one considers its taste or smell. Imagine a circumstance where a formal shoe, dress, contraptions consequently shows up in the pursuit page exactly when one feels or see it. Envision a circumstance where a most loved music video naturally shows up in your pursuit page right when one sings it. a circumstance when you think of a movie it naturally plays in the online. This circumstance goes to a reality when each brand builds up an innovation all alone which will comprehend the five faculties of customers at the season of procurement. “We’re moving from a mobile first, to an AI first company (Google CEO) (Zerega, 2017) [1]. This paper demonstrates that the fate of each brand in web-based business will be through the improvement of an Artificial Intelligence i.e. People need not type in any search page for a specific product or a service instead they should reach people at the moment they think about the product or a service. The examination is done to demonstrate that in future, estimation of a brand will rely upon picking up consumer loyalty’s through a further advancement in technology using Artificial Intelligence i.e. The examination is done to demonstrate that each brand need to a build up a machine supporting Artificial Intelligence to identify and investigate the five senses of shoppers at the season of procurement in ECommerce business. This is pointing to our five senses mainly Sight (vision), hearing (audition), taste (gustation), smell (olfaction), and touch (sensation). This examination is done to prove that this is possible by developing a machine which learns and understands the five senses of humans. The examination among 50 consumers on creating a brand value and customer satisfaction in ecommerce business using Artificial Intelligence and their preference towards developing a new machine using Artificial Intelligence to make their purchase more flexible and reliable. The results show that in future the buying through online will be automated using Artificial Intelligence according to consumer preferences and expectations. This will be possible only by developing a machine system which identifies our five senses, and this system can only be developed using Artificial Intelligence. The results also show that Artificial Intelligence used in E-Commerce helps in building a better consumer-brand associations and product-brand associations. The results also show that Artificial Intelligence used in E-Commerce will motivate each customer to be loyal to a brand due to their good and better service.
Keyword: Brand value, Artificial intelligence, Five senses, E-commerce business, Customer satisfaction, Vosag technology.
Scope of the Article: Bio science and Bio technology.