FinTech: A new Avenue of Banks to Enhance Customer Digital Experience (DX)
Landa Ramesh, Associate Professor, Department of Management Studies, K L E F, Vaddeswaram, Guntur District, Andhra Pradesh India.
Manuscript received on 02 June 2019 | Revised Manuscript received on 10 June 2019 | Manuscript published on 30 June 2019 | PP: 644-648 | Volume-8 Issue-8, June 2019 | Retrieval Number: H6771068819/19©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The rise of fintech startups and the broadening ambitions of the world’s digital titans are putting increased pressure on traditional banks, insurers, and other players. Customers no longer expect their bank to provide the best digital experience (DX) amongst its peers, but amongst all the organizations they interact with. Due to a plethora of data, fintech startups have gained significant grip, by introducing innovative and successfully offering products and distinctive solutions for consumer demand, efficiently and conveniently at lower transaction cost. In view of increased number of digitally enlighten customer and rising adoption rate of finTecc, the banks and fintech firms should not view as a rivalry to each other but as collaborative partner on the grounds of their relevance and interdependence. The paper discussed the rationality behind collaborations of Banks with FinTech Startups, challenges and supportive Environment.
Keyword: FinTech, Bank, Collaboration, Digital Experience (DX).
Scope of the Article: Digital Signal Processing Theory.