An Awareness of Superfoods for Healthy Lifestyle using Digital Marketing
Varsha Pimprale1, Anushka Pillewar2, Arya Deshpande3, Shyamali Neje4

1Varsha Pimprale, Assistant Professor, Department of Computer, MKSSS’s Cummins College of Engineering, Pune (Maharashtra), India.
2Anushka Pillewar, Department of Electronics and Telecommunication, MKSSS’s Cummins College of Engineering, Pune (Maharashtra), India
3Arya Deshpande, Department of Information Technology, MKSSS Cummins College of Engineering, Pune (Maharashtra), India
4Shyamali Neje, Department of Electronics and Telecommunication, MKSSS’s Cummins College of Engineering, Pune (Maharashtra), India  
Manuscript received on 29 June 2022 | Revised Manuscript received on 04 July 2022 | Manuscript Accepted on 15 July 2022 | Manuscript published on 30 July 2022 | PP: 50-53 | Volume-11 Issue-8, July 2022 | Retrieval Number: 100.1/ijitee.H91690711822 | DOI: 10.35940/ijitee.H9169.0711822
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: Nowadays food is one of the major concerns of people. During this COVID-19 a pandemic situation, everyone wants to take the right food with its nutritional values. “Superfoods” are the expanded availability of products which has been a major demand for marketing. “Superfoods” has tremendously and recently gained attention along with the digital marketing strategy to motivate the super health benefits for the human body and also to prevent diseases and to provide the health benefits. Fruits and vegetables are the main sources of it. In many situations these foods play a very important role in decreasing the risk of critical conditions and diseases. Superfood represents a natural source of vitamins, minerals, and other nutrients required for a healthy lifestyle. These superfoods provided focusses on hygiene and balanced nutrition with the objective for promoting the health of the people in a better way [9]. This article explores how “Superfoods” awareness and its requirements can be known to common people using the blog. Therefore, we have created a blog on superfood and made a survey of it to know about the people’s views. 
Keywords: Digital Marketing, Health, Organic Products, Promotions, Superfoods.
Scope of the Article: Healthcare Informatics