The Influence of Human Aspect of Accommodation and Destination on Tourist Satisfaction
Pantas H. Silaban1, Arsen Pasaribu2, Andri D. K. Silalahi3

1Pantas H. Silaban, MBA, Lecturer at University of HKBP Nommensen,

2Dr. Arsen Pasaribu, M. Hum, Lecturer at University of HKBP Nommensen,

3Andri D. K. Silalahi, SE, Student in Postgraduate School University of HKBP Nommensen, 

Manuscript received on 09 August 2019 | Revised Manuscript received on 16 August 2019 | Manuscript Published on 31 August 2019 | PP: 105-108 | Volume-8 Issue-9S2 August 2019 | Retrieval Number: I10210789S219/19©BEIESP DOI: 10.35940/ijitee.I1021.0789S219

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Abstract: Tourism industry becomes a productive economic sector in the world. Nowdays, tourism industry in every country vary and is potentially to developed, especially in Indonesia. North Sumatera is one of the priority provinces for tourism development in Indonesia. One of the most popular tourism destinations in North Sumatera is Samosir Island Lake Toba. This research aims to analysis the influence of accommodation and destination in North Sumatera Tourism Industry. The population of this study is local tourist and international tourists visiting Tourist Destination in North Sumatera. Sample of this study is 250 respondents. Data analysis was used by software of Amos 22 with Structural Equation Modeling (SEM). The results of study prove that accommodation and destination have positively and significantly effeted to tourist satisfaction, the communication and hospitality of human aspect in providing services to the tourist are more concerned to improve. In terms of developing human aspect of accommodation and destination in North Sumatera, tourism industry needs to be focussed on two aspects, namely: hospitality and communication skill Proposed idea in improving the human aspect of the tourism industry is enchanging the creation of hybrid tourits satisfaction.

Keywords: Communication, Hospitality, Hybrid Tourist Satisfaction
Scope of the Article: Economics of Energy Harvesting Communications