Enhancement of Website Visibility using Search Engine Optimization Techniques
V. Prasath1, R. Buvanesvari2, R. Kalaivani3, M. Megala4

1Mr. V. Prasath, Department of Computer Science & Engineering, Pondicherry University, PKIET Karaikal U.T (Puducherry), India.
2Mrs. R. Buvanesvari, Department of Computer Science & Engineering, Pondicherry University, PKIET Karaikal U.T (Puducherry), India.
3Ms. R. Kalaivani, Department of Computer Science & Engineering, Pondicherry University, PKIET Karaikal U.T (Puducherry), India.
4Ms. M. Megala, Department of Computer Science & Engineering, Pondicherry University, PKIET Karaikal U.T (Puducherry), India.
Manuscript received on 13 February 2014 | Revised Manuscript received on 20 February 2014 | Manuscript Published on 28 February 2014 | PP: 113-115 | Volume-3 Issue-9, February 2014 | Retrieval Number: I1498023914/14©BEIESP
Open Access | Editorial and Publishing Policies | Cite | Mendeley | Indexing and Abstracting
© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results. The results generated by search engines can be natural (organic or algorithmic) and/or paid search. Here we have discussed different techniques used for achieving better optimization the search will differ with different users. The search will be done according to the keywords given by the users.The ranking functions are typically learned to rank search results based on features of individual documents i.e., point-wise features. This will increase the website visibility and make the user to get the information what they are actually looking for. We can use this technique also in the standalone systems.
Keywords: Keywords, Organic Search, Search Engine Optimization, Ranking Methods, Websites.

Scope of the Article: Discrete Optimization