Marketing Model of Professional Orientation
Vera Rogova, Mirea, Russian Technological University, Moscow.
Manuscript received on 01 July 2019 | Revised Manuscript received on 15 July 2019 | Manuscript Published on 23 August 2019 | PP: 74-76 | Volume-8 Issue-9S3 July 2019 | Retrieval Number: I30130789S319/19©BEIESP | DOI: 10.35940/ijitee.I3013.0789S319
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: In the article it’s discussed the possibility and feasibility of the marketing approach in the organization and implementation of professional orientation of students as potential students of universities. The tasks facing modern higher education organizations in Russia are largely similar in nature to the problems of commercial organizations, which allows us to consider both the existing practical experience and to use the existing theoretical Foundation of marketing to solve the problems facing Russian higher education today
Keywords: Training Of Engineering And Technical Personnel, Marketing Of Non-Profit Organizations, Traditional And Marketing Model Of Career Guidance, Marketing Tools
Scope of the Article: Marketing and Social Sciences