Impact of Supply Chain Practices on Competitive Advantage: Evidence from Ethiopian Brewery Industry
Tigist Wolde Gebre1, Rajwinder Singh2

1Tigist Wolde Gebre, Ph.D. Research Scholar*, Centre for Project and Supply Chain Management, School of Management Studies, Punjabi University, Patiala, India.
2Dr. Rajwinder Singh, Assistant Professor, Centre for Project and Supply Chain Management, School of Management Studies, Punjabi University, Patiala, Punjab, India.
Manuscript received on June 12, 2020. | Revised Manuscript received on June 23, 2020. | Manuscript published on July 10, 2020. | PP: 135-139| Volume-9 Issue-9, July 2020 | Retrieval Number: 100.1/ijitee.I6961079920 | DOI: 10.35940/ijitee.I6961.079920
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Abstract: Supply chain (SC) rehearses assume a significant role for getting a competitive position in worldwide environment. This research study intends to explore the impact of SC practices rehearses on the competitive advantage (CA) on account of the Brewery Industry in Addis Ababa (Ethiopia). Data for investigation were collected through field survey through questionnaire based on five-point Likert scale from 119 respondents from one industry. Current study employed the variance-based structural equation modeling (SEM) analysis by utilizing Smart-Partial least squares (PLS) 3.0 software for data analysis. The results showed that SCM practices have significant impact on competitive advantage. The results show that customer relationship and strategic supplier partnership are significantly and positively related to competitive advantage of the manufacturer but not relationship between information sharing and competitive advantage. The findings of the current study give experiences into mangers with respect to how to expand the SC rehearses for getting additional advantages. The outcome of this study analysis adds to the literature on SC practices by breaking down the impact of association between customer client relationship, information data sharing, and strategic supplier partnership on the CA towards a firm capacity in a particular Ethiopian Brewery Industry context. 
Keywords:  Supply chain management, Competitive advantage, Brewery industry.
Scope of the Article: Supply Chain Management