Customers’ Attitude towards Chatbots in Banking Industry of India
Amisha Gupta1, Deepti Sharma2
1Dr. Amisha Gupta, Department of Management, Jagan Institute of Mangement Studies, Rohini.
2Dr. Deepti Sharma, Department of Information Technology, Jagan Institute of Mangement Studies, Rohini.
Manuscript received on 21 August 2019. | Revised Manuscript received on 13 September 2019. | Manuscript published on 30 September 2019. | PP: 1222-1225 | Volume-8 Issue-11, September 2019. | Retrieval Number: J93660881019/2019©BEIESP | DOI: 10.35940/ijitee.J9366.0981119
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: This research investigates the customer’s attitude towards the chatbots in Banking Industry of India. The author used correlation analysis to determine and understand the attitude of customer for acceptance and adoption of chatbots in banking industry. Data is collected through Primary survey. 100 people were targeted, out of which 72 responded. The study concludes a positive correlation between the attitude and the adoption of chatbots. As part of the conclusion author made some suggestions and recommendations discussing the implementation of chatbots in the banking industry of India.
Keywords: Perception, Chatbots, Utility, Ease, Attitude
Scope of the Article: