The Important of Great Storytelling in Malaysia Animation Industries
Muhammad Nurakram Bin Mohammed Ghazali1, Dahlan Abdul Ghani2
1Muhammad Nurakram Bin Mohammed Ghazali, University Kuala Lumpur, Malaysian Institute of Information Technology, Jalan Sultan Ismail, Kuala Lumpur, Malaysia.
2Dahlan Abdul Ghani, University Kuala Lumpur, Malaysian Institute of Information Technology, Jalan Sultan Ismail, Kuala Lumpur, Malaysia.
Manuscript received on 05 September 2019 | Revised Manuscript received on 14 September 2019 | Manuscript Published on 26 October 2019 | PP: 230-235 | Volume-8 Issue-11S2 September 2019 | Retrieval Number: K103509811S219/2019©BEIESP | DOI: 10.35940/ijitee.K1035.09811S219
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Malaysian animation industry have successfully become one of the main media in promoting Malaysian culture especially to local people. The combination of Malaysia unique traditional and modern culture in animation seems to become one of the key factors. One of Malaysia local animation studios known as Les Copaque is the closest model that we can see to use our unique culture in their animation series called Upin Dan Ipin. However, unique culture and animation without proper storytelling will lead to nothing. Therefore, this research is to study on how important is storytelling in creating a good animation that can make an impact to a viewer and memorizing how great the story is.
Keywords: Storytelling, Traditional and Modern Culture, Upin Dan Ipin, Les Copaque, Key, Memorizing.
Scope of the Article: Social Sciences