An Experimental Evaluation on the Awareness of “Pradhan Mantri Jan Aryogya Yojna – Ayushmaan Bharat” (PMJAY-AB) Scheme among Residents of Moradabad, Uttar Pradesh
Vipin Jain1, Vivek D. Singh2, Khushboo3

1Professor Vipin Jain, Principal Director, TMIMT, Teerthanker Mahaveer University, Moradabad (U.P), India.

2Mr. Vivek D. Singh, Assistant Professor, TMIMT, Teerthanker Mahaveer University, Moradabad (U.P), India.

4Dr. Khushboo, Practitioner (BDS), Moradabad (U.P), India.

Manuscript received on 08 September 2019 | Revised Manuscript received on 17 September 2019 | Manuscript Published on 26 October 2019 | PP: 516-534 | Volume-8 Issue-11S2 September 2019 | Retrieval Number: K108909811S219/2019©BEIESP | DOI: 10.35940/ijitee.K1089.09811S219

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Abstract: Background: One of the most ambitious health insurance programme of the world was launched in September 2018 i.e. Pradhan Mantri Jan Arogya Yojana (PMJAY) popularly known as Ayushmaan Bharat. The programme aims to help the 100 million poor families of India to get the benefits of medical services for their health and take the treatment of disease which they cannot afford. This gives a chance to Shri Narendera Modi’s government to transform the health care sector of India. This paper discuss about the awareness of PMJAY-AB programme among the residents of Moradabad, Uttar Pradesh. Material & Methods: It empirical study done on the residents of Moradabad region in Uttar Pradesh by Around 150 samples were collected in which 130 samples were found correct, as they were completely filled and used as a data for analysis. This topic was taken for study to assess people awareness regarding government schemes in health care sector which is associated with hospital and health care management by applying Chi-Square Test, Analysis of Variance (ANOVA) and Pearson’s Correlation Test. The period of study was of 4 months i.e. from February 2019 to May 2019. The cluster convenient sampling method was chosen for the study. For the collection of data the Moradabad was divided into three parts:- 1. MDA- near Vivekanand Hospital, 2. Majhola, Mansarover & Budhi Vihar – near Sai Hospital and 3. Pakbara – near TMU Hospital Results & Conclusion: The study concludes that the demographic factors have some relationship, effect and correlation on PMJAY – AB awareness at Moradabad. These demographic factors gender, age, marital status, religions, education qualification, occupations & income status were tested with resident’s awareness status of PMJAY-AB by conducting descriptive analysis, chi-square test (Relationship), analysis of variance & post hoc (Effect) and correlation (Association). RELATIONSHIP: It is hereby concluded from the results obtained by applying chi-square test (cross tabulation) that except demographic variable Age groups no other variable has a significant relationship with the resident’s awareness of PMJAY – AB at Moradabad. EFFECT: It is hereby concluded from the results obtained by conducting ANOVA that age groups, education level and income-socio-economic level play role in effecting the resident’s awareness regarding PMJAY- AB at Moradabad. It is also concluded that very old people (above 60 yrs) have highest awareness of PMJAY- AB and young generation (20-30 yrs) have the lowest awareness regarding this government scheme. Further residents between age bands 31-60 yrs have moderate awareness in the Moradabad City. When it comes to education level awareness about PMJAY- AB scheme is least among under graduates and there is no difference between the Awareness of PMJAY- AB among graduates and post graduates in Moradabad. Other demographic variable does not have any effect on awareness of this government scheme in Moradabad. ASSOCIATION: It is hereby concluded from the results obtained after applying Pearson_Correlation(r) test that except age groups no other variable (education qualification and income) make any association with awareness level of PMJAY-AB scheme at Moradabad.

Keywords: Pradhan Mantri Jan Arogya Yajna (PMJAY), Ayushmaan Bharat (AB), Health Insurance, Health Care Sector, Universal Health Care (UHC).
Scope of the Article: Context Awareness and Personalization