Impact of Social Media on Youth
P. Uma Rani1, Padmalosani2

1Dr. P. Uma Rani – Professor & Head-DoMS. Saveetha Engineering College, Chennai-602105, Tamil Nadu, India. 

2Ms. Padmalosani, Faculty,Accounting & Finance – Business studies, Ibra College of Technology, Ibra, Al-Sharqiyah Region, Sultanate of Oman. 

Manuscript received on 13 September 2019 | Revised Manuscript received on 22 September 2019 | Manuscript Published on 11 October 2019 | PP: 786-787 | Volume-8 Issue-11S September 2019 | Retrieval Number: K113809811S19/2019©BEIESP | DOI: 10.35940/ijitee.K1138.09811S19

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Abstract: Social media contribute an online statement that attaches cluster of community, who network and share the information. There are well known social media like Facebook, Wikipedia, twitter, Google+, Pinterest, LinkedIn, Instagram, Tumblr and reddita. They are all social networking websites where users can share their information to the public. Business people also can promote their products through social media and get crowd funding. Social media analytics collects and analyze the data from blogs and social media website that helps business people to frame a wise decision. Social media also influence students positively to understand human behaviours and negatively become selfish and fanatic. Thus social media is used both for construction and destruction purpose for people from different walks of life.

Keywords: Social media, human behaviour, construction and destruction purpose
Scope of the Article: Social Networks