Public Opinion on Cultures Changes in Chennai
KS Harsalingesh1, Sreeya B2

1KS Harsalingesh, B.A.L.L.B(HONS),1year, Saveetha school of Law, SIMATS,Chennai, Tamil Nadu, India.
2Dr. Sreeya B, Associate Professor, Department of Management Studies, Saveetha School of Law, SIMATS, Chennai, Tamilnadu, India.
Manuscript received on 26 August 2019. | Revised Manuscript received on 06 September 2019. | Manuscript published on 30 September 2019. | PP: 3158-3160 | Volume-8 Issue-11, September 2019. | Retrieval Number: K25060981119/2019©BEIESP | DOI: 10.35940/ijitee.K2506.0981119
Open Access | Ethics and Policies | Cite | Mendeley | Indexing and Abstracting
© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (

Abstract: Culture modification may be a term employed in public political affairs that emphasizes the influence of cultural capital on individual and community behavior. it’s been generally known as positioning of culture,which suggests the reconstruction of the cultural idea of a society.there is no significant difference between traditional culture and age . The aim to understand about cultural changes in chennai . For research methodology we use discripitive methods is used For the aim of the study ,descriptive analysis .for sampling methods Convenience sampling ways is employed. For Sample size 1480 samples. Independent variable such as Age ,Monthly financial gain,Gender,educational qualifications . Dependent are variable , ancient culture ,Changes in culture ,Social mediaWorship ,traditional ,spending,time,outdoors game.Statisticspercentage analysis ,Chi square ,Correlation ,Independent sample t check ,Anova. the sample size about 1480 .From this research it was found the cultural changes is mainly caused about people forgot of traditional cultures. The main courses of cultural changes is social media .From the research I found cultural changes is mostly increased in the city’s then I give suggestions people want follow traditions culture.
Keywords: Social media, Worship traditional, spending, time, outdoors game, ancient culture.
Scope of the Article: Social Networks