Effect of Brand Image On Beverages: A Research on Health Drinks In Chennai
K. Ahalya1, Sreeya .B2
1K. Ahalya , B.B.A. L.L.B(HONS), 1st Year, Saveetha school of law, Saveetha Institute of Medical and Technical Sciences (SIMATS), Chennai, Tamilnadu, India.
2Dr. Sreeya B, Associate Professor , Department of Management Studies, Saveetha school of law, Saveetha Institute of Medical and Technical Sciences (SIMATS), Chennai, Tamilnadu, India.
Manuscript received on 29 August 2019. | Revised Manuscript received on 04 September 2019. | Manuscript published on 30 September 2019. | PP: 3167-3169 | Volume-8 Issue-11, September 2019. | Retrieval Number: K25090981119/2019©BEIESP | DOI: 10.35940/ijitee.K2509.0981119
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The research has been done on health drinks to bring about the general impression on the effect of brand image of health drinks in customers and also to analyze the confidence level in customers. Health drinks is typically healthy and it is designed to increase the height and mental ability in children. Health drinks are safe when compared to soft drinks, which is effective for those below 20. Descriptive research is used in the study. The study used 1450 respondents for the purpose of understanding their views on health drinks. Chi square, Anova and correlation were the statistical tools used for the study. The study has found that even though it is healthy and targets our taste buds, it is better to look into the ingredients and select health drink which is preferred.
Keywords: General impression, Brand image, confidence, Mental ability, Effective.
Scope of the Article: Healthcare Informatics