Customer Perception on Frozen Food in Chennai
Malavikaa G1, Sreeya B2

1Malavikaa G, B.B.A. L.L.B(HONS), I YEAR Saveetha School of Law Saveetha Institute of Medical and Technical Sciences (SIMATS), Chennai, Tamilnadu, India.
2Dr. Sreeya B, Associate Professor, Department of Management Studies, Saveetha School of Law, SIMATS, Chennai, Tamilnadu, India.
Manuscript received on 21 August 2019. | Revised Manuscript received on 06 September 2019. | Manuscript published on 30 September 2019. | PP: 3176-3179 | Volume-8 Issue-11, September 2019. | Retrieval Number: K25110981119/2019©BEIESP | DOI: 10.35940/ijitee.K2511.0981119
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Abstract: The amount of frozen foods on the shelves of every shop and household has increased in a large number in the recent years. For this research, an empirical study has been conducted to understand the customers residing in Chennai’s perception on frozen food, to observe how certain factors have influenced the way the customers view the frozen food products available in the market and also to analyse the awareness among them regarding the frozen foods and responses were collected from 1450 people and the data was analysed with the help of Chi square analysis. Majority of the respondents are aware about the frozen foods and its impact and importance on the emerging society and have adapted to the changes that take place in the society. Though the awareness, availability and the understanding about the benefits about the frozen food are high in the society, people are under the misconception that frozen foods are unhealthy and are infused with various preservatives and chemical components that help increase the shelf life of the product which are incidentally harmful to the health if the people. This study helped understand the concept of frozen foods and analysed the awareness about frozen food among the general public.
Keywords: Customer perception, Frozen foods, Quality, Preference, Awareness, Unhealthy
Scope of the Article: Perception and Semantic Interpretation