Customer Preference Towards Soft Drinks In Chennai
Boomika Imayavarthini .T1, Sreeya B2
1Boomika Imayavarthini.T, BBA. LLB (Hon’s) 1st year, Saveetha School Of Law, Saveetha Institute Of Medical And Technical, Sciences (Simats), Saveetha University, Chennai, Tamil Nadu, India.
2Dr. Sreeya B, Associate Professor, Department of Management Studies, Saveetha School of Law, SIMATS, Chennai, Tamilnadu, India.
Manuscript received on 25 August 2019. | Revised Manuscript received on 05 September 2019. | Manuscript published on 30 September 2019. | PP: 3201-3203 | Volume-8 Issue-11, September 2019. | Retrieval Number: K25180981119/2019©BEIESP | DOI: 10.35940/ijitee.K2518.0981119
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Enthusiasm for soft drinks utilization has expanded after a sensational ascent in admission over late years. Research to date has concentrated principally on general patterns in utilization or on understanding the component by which soda pop utilization might be connected to weight gain. Throughout the years, various investigations have been led into the connections between soda pop admission and therapeutic issues, the aftereffects of which, nonetheless, remain exceptionally challenged. In any case, subsequently, expanding accentuation is being put on the wellbeing properties of soda pops, by both the business and the shoppers, for instance, in the extending zone of utilitarian beverages. Broad enactment has been set up to guarantee that soda pops makers adjust to set up national and universal measures. Shoppers assume that the sodas they purchase are protected and their quality is ensured. This paper gives an expansive diagram of accessible logical learning and refers to various investigations on different parts of sodas and their suggestions for wellbeing security. Specific consideration is given to fixings, including fake flavorings, colorings, and additives and to the lesser known dangers of microbiological and concoction sullying amid handling and capacity. Descriptive research on customer preference towards soft drinks in Chennai. Convenient sampling method is used in this study to collect the sample.1450 samples are recorded. The independent variables used are age, gender, educational qualifications, monthly income, and area. The dependent variables used are soft drinks brands, consumption of carbonate drinks, price of fresh juice, availability of soft drinks. The objective is to understand the factors affecting customer preference towards soft drink. The statistics used are independent sample t test, correlation, chi square test. It is concluded that Therefore the marketeer ought to comprehend the strategies to activate the soft drinks items among the buyers.
Keywords: Soft drinks, mixed beverages , conceivable, wellbeing , Investigation.
Scope of the Article: e-Commerce