A Research on the Differences of Consumers on Socio-Demographic Characteristics: the Internet of Things (IoT) Smart Homes
Poh-ChuinTeo1, Theresa C.F Ho2, Rafidah Othman3, Beni Widarman YusKelana4, Daniel Tie5

1Poh-ChuinTeo, Azman Hashim International Business School, Universiti Teknologi Malaysia.

2Theresa C.F Ho, Azman Hashim International Business School, Universiti Teknologi Malaysia.

3Rafidah Othman, Azman Hashim International Business School, Universiti Teknologi Malaysia.

4Beni Widarman YusKelana, Azman Hashim International Business School, Universiti Teknologi Malaysia, Malaysia.

5Daniel Tie, Tunku Abdul Rahman University College, Kuala Lumpur, Malaysia.

Manuscript received on 06 December 2019 | Revised Manuscript received on 20 December 2019 | Manuscript Published on 31 December 2019 | PP: 47-52 | Volume-8 Issue-12S2 October 2019 | Retrieval Number: L101010812S219/2019©BEIESP | DOI: 10.35940/ijitee.L1010.10812S219

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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: Due to the huge potential market demand and rapid technological growth as humans aspire to live in a seamless connected world, the Internet of Things (IoT) has emerged as one of the most popular research topics. Amongst all applications of IoT, Smart Homes has been developed in order to provide home automation, such as intelligent electronic devices and lighting, or voice control over the devices. However, despite a significant number of investments having been invested in its development, IoT Smart Homes is still not an influential threat to traditional conventional houses. Grounded by the Value-Based Adoption Model, this study focused on perceived benefits, perceived sacrifice, perceived value and adoption intention, and strived to examine the differences of individuals in Smart Homes adoption decision in the Malaysia context. Indeed, the sub-dimensions of perceived benefits, namely perceived usefulness, perceived enjoyment and perceived facilitating condition; and perceived sacrifice such as perceived privacy risk, perceived technicality, perceived innovation resistance and perceived fee, were also explored. In addition, due to the growing attention on environmental issues in the recent decades, environmental innovativeness and environmental concern were also studied. The result of analysis showed that individuals were significantly different based on their socio-demographic background. Implications of study were also discussed and recommendations were given based on the research findings.

Keywords: Internet of Things, Smart Homes, Adoption Intention, Value-Based Adoption Model.
Scope of the Article: Internet of Things