The Nuances of Corporate Social Responsibility (CSR) in India
M. Govindaraj1, Aparna Prabhu2, N R V Prabhu3

1Dr. M. Govindaraj, Assistant Professor, College of Management, Jain University, Bangalore (Karnataka), India

2Dr. Aparna Prabhu, Architechtural Specifications Manager, Guardian Glass India, Chennai (Tamil Nadu), India.

3Dr. N R V Prabhu, Principal, Engineering, Gokul Group of Institutions, Piridi. Bobbili (Andhra Pradesh), India

Manuscript received on 08 December 2019 | Revised Manuscript received on 22 December 2019 | Manuscript Published on 31 December 2019 | PP: 401-405 | Volume-8 Issue-12S2 October 2019 | Retrieval Number: L107810812S219/2019©BEIESP | DOI: 10.35940/ijitee.L1078.10812S219

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Abstract: The fast moving globalization has given room for multiple problems related to the environment we live in. CSR is a tool to sort out the social issues. The ultimate purpose of a corporation is to get profit but at the same time in the process of making money companies should keep in their mind the social responsibility they have towards the society. The procedure of assessing an organization’s impact is the look out of CSR and understand the entire environment and all the stakeholders. The activities of CSR need to be sustainable and should in no way affect the goals of the organization. The Indian perspective of CSR initiatives has taken brilliant route where CSR is integrated into the business process. The paper mainly focuses on the various shades of CSR in India presented with statistical date, an extended review on literature, and CSR initiatives by few companies.

Keywords: Social Responsibility, Organization’s Impact, Employees’ Attitude And Behavior.
Scope of the Article: Social Networks