The Fintech Based Entrepreneurs’ Intention: A Significant Entrepreneurial Alertness towards Entrepreneurs’ Intention in Financial Services Transformation
Masrina Nadia Mohd. Salleh1, Rahayu Tasnim2, Shaliza Alwi3, Mohd Shamsul Hassan4, Noor Faizah Md Zainuddin5

1Masrina Nadia Mohd. Salleh, AHIBS, UniversitiTeknologi Malaysia, Kuala Lumpur, Malaysia. 

2Rahayu Tasnim, MJIT, UniversitiTeknologi Malaysia, Kuala Lumpur, Malaysia. 

3Shaliza Alwi, School of Accounting and Finance, Taylors University Malaysia, Subang Jaya, Selangor, Malaysia. 

4Mohd Shamsul Hassan, AHIBS, Universiti Teknologi Malaysia, Kuala Lumpur, Malaysia.

5Noor Faizah Md Zainudin, AHIBS, Universiti Teknologi Malaysia, Kuala Lumpur, Malaysia. 

Manuscript received on 09 December 2019 | Revised Manuscript received on 23 December 2019 | Manuscript Published on 31 December 2019 | PP: 598-607 | Volume-8 Issue-12S2 October 2019 | Retrieval Number: L110810812S219/2019©BEIESP | DOI: 10.35940/ijitee.L1108.10812S219

Open Access | Editorial and Publishing Policies | Cite | Mendeley | Indexing and Abstracting
© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (

Abstract: The technology transformative impact on financial services has been signalled and has been cited as major catalyst in what economist are citing as Fourth Industrial Revolution. The financial services, a vital catalytic role in facilitating the economic transformation and growth of Malaysian economic has been enriched by financial transformation. Fintech is the prominent example of financial transformation and innovative solutions for financial services to stay ahead along with Fourth Industrial Revolution. The generation of the ideas behind this transformation and innovation are an outcome from ideas and intention of individuals. Entrepreneurial Intention (EI) form the attention, experience and action toward an idea to become manifest. The Fintech “ideas” may not become reality without Fintech based entrepreneurs’ EI. The intentionality concept has been constantly debated by modern theorist, addressing the important aspects of intention to sustain value or effort despite of interruptions. However, the state of Malaysian Entrepreneurial Intention has devoted to the increasing studies on Entrepreneurial Intention among Malaysian while the Malaysian EI is among the lowest within Asia & Oceania Efficiency-driven economies. Hence, this study combines retrospection of critical realism with a single case study to provide deep description on question studied.

Keywords: Rundown Phrases Alertness, Entrepreneurial Intention, Financial Services Transformation, Fintech, Fintech based Entrepreneurs.
Scope of the Article: Aggregation, Integration, and Transformation