Mobile Banking Adoption and its Determinants in Malaysia
Zahoor Ur Rehman1, Siti Sarah Binti Omar2, Shafie Bin Mohamad Zabri3, Sonia Lohana4
1Zahoor Ur Rehman* Faculty of Technology Management & Business, University Tun Hussein Onn Malaysia.
2Siti Sarah Binti Omar, Faculty of Technology Management & Business University Tun Hussein Onn Malaysia.
3Shafie Bin Mohamad Zabri, Faculty of Technology Management & Business, University Tun Hussein Onn Malaysia.
4Sonia Lohana, Faculty of Technology Management & Business, University Tun Huseein Onn Malaysia,
Manuscript received on October 12, 2019. | Revised Manuscript received on 22 October, 2019. | Manuscript published on November 10, 2019. | PP: 4231-4239 | Volume-9 Issue-1, November 2019. | Retrieval Number: L30151081219/2019©BEIESP | DOI: 10.35940/ijitee.L3015.119119
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Electronic banking channels, mobile banking signifies a great innovation. Nonetheless, because of few reasons, customers are not quite sure about its usage. Numerous studies conducted regarding mobile banking adoption in different countries; however, fewer studies have been directed in Malaysia. In this study, we contributed to the research on e-banking adoption, specifically acceptance of mobile banking in Malaysia, and we enhanced our comprehension of customer’s attitude towards advanced technology system usage. Like so, it is essential to grasp the aspects impacting the intention to approve mobile banking channel in Malaysia. For the purpose, we suggested a new conceptual model by extending the Technology Acceptance Model (TAM) with new variables that are privacy risk and security risk, which also filled the research gap. The study core objective was to examine the aspects affecting individual’s attitude and behavioural intention to use mobile banking services in Malaysia. SEM technique was used through Smart-PLS3 for the analysis of data with a sample frame of 384 based on Krejcie and Morgan. The result revealed a significant and positive relationship between perceived ease of use, usefulness and attitude towards using mobile banking while a negative and significant relationship between privacy risk, security risk and attitude towards using mobile banking in Malaysia.
Keywords: Extended TAM, Mobile Banking Adoption, Malaysia, Risk factors, SEM
Scope of the Article: Mobile Computing and Applicationsg