E-Shopping Buying Behavior of Engineering Students’ (With Special Reference to Vijayawada)
R.Pradeep Kumar Patnaik1, B.Kishore Babu2, M.V.A.L Narasimha Rao3

1Dt. R.Pradeep Kumar Patnaik, Assistant Professor, K.L Business School, KLEF, Vadeswarm, Guntur, India.
2Dr.B.Kishore Babu, Associate Professor L Business School, Koneru Lakshmaiah Education Foundation (KLEF), Vaddeswaram, Guntur, India.
3Mr.MVAL Narasimha Rao, Assistant Professor, K.L Business School,KLEF, Vadeswarm, Guntur, India.

Manuscript received on September 16, 2019. | Revised Manuscript received on 24 September, 2019. | Manuscript published on October 10, 2019. | PP: 2885-2889 | Volume-8 Issue-12, October 2019. | Retrieval Number: L30571081219/2019©BEIESP | DOI: 10.35940/ijitee.L3057.1081219
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: E-shopping has drastically changed the ritual way of doing business. E-shopping has become new category of retail Shopping. E-shopping strengthening their sale bases financial resources by mounting their own e-product and service to ensemble changing needs of the engineering students. The prime objective of this research is to examine buying behavior of engineering students, Vijayawada towards E-Shopping and to examine the influence of demographical factors like age, gender, income of engineering students while doing with E-Shopping. Materials and methods: A study was conducted at select engineering colleges at Vijayawada of Andhra Pradesh. A -structured questionnaire was used to interview 100 engineering students. The data collected was analyzed using Microsoft Excel software and using SPSS. Results: As per the srudy42% of the respondents felt cheap quality of product is the problem, 24% feel that product damage as problem, 22% regard delay in delivery as the problem and 12% regard that non-delivery is the problem. It is interpreted that 28%of the respondents felt very good experience through e-shopping, 48% feel good, 21% felt average and 3% feel poor experience through e-shopping Index
Keywords: E-shopping, Engineering Students, Demographic Factors, Buying Behavior
Scope of the Article: e-business