Retail Investment Influencing and Decision Making factors Among Information Technology Professionals: Evidence from Tamil Nadu, India
G. T. Thiru Arooran1, S. Anthony Raj2, B. Kalpana Sai3 O. Joji Chandran4
1Dr. G. T. Thiru Arooran*, Department of Management Studies, Karunya Institute of Technology and Sciences, Coimbatore, Tamilnadu, India.
2Dr. S. Anthony Raj, Department of Management Studies, Karunya Institute of Technology and Sciences, Coimbatore, Tamilnadu, India.
3Dr. B. Kalpana Sai, Department of Management Studies, Karunya Institute of Technology and Sciences, Coimbatore, Tamil Nadu, India.
4Dr. O. Joji Chandran, Department of Management Studies, Holy Grace Academy of Management Studies, Mala, Kerala, India.
Manuscript received on October 12, 2019. | Revised Manuscript received on 22 October, 2019. | Manuscript published on November 10, 2019. | PP: 1343-1347 | Volume-9 Issue-1, November 2019. | Retrieval Number: L37661081219/2019©BEIESP | DOI: 10.35940/ijitee.L3766.119119
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Savings and investments from Individuals and households is one among the indicator of a nation’s economic development. More income results in both higher spendable income and higher savings and investments. The individual income is increasing in one side and on the other side the investment options too have increased from bank and post office savings to financial assets, options, forward, currency derivatives. Software industry has revolutionized the employment pattern in India. They are noted for higher pay and providing employment opportunity to young graduates. Therefore this paper focuses on the investment preference and investment options of individual investor among information technology professionals in Tamil Nadu, South India. Findings are drawn from the analysis of the primary data collected form 600 employees of top ten software companies based on their market capitalization and also operating in Tamil Nadu. ANOVA, Garrett rank, factor analysis, inter correlation, path coefficient and regression analysis were applied to measure the extent of influencing factors for investment and investment options.
Keywords: Investment Awareness, Investment Influence Investment Awareness, Investment Influence
Scope of the Article: e-Commerce