Customers‟ Perception of India Post Towards Financial Inclusion Services with Reference to Ariyalur District
M. Mala1, D.Vijayarangan2

1M.Mala, Ph.D Research Scholar, Department of Commerce, Annamalai University, Annamalai Nagar, Tamil Nadu, India.
2Dr.D.Vijayarangan, Associate Professor, Department of Commerce, Annamalai University, Annamalai Nagar, Tamil Nadu, India.

Manuscript received on September 13, 2019. | Revised Manuscript received on 23 September, 2019. | Manuscript published on October 10, 2019. | PP: 1119-1128 | Volume-8 Issue-12, October 2019. | Retrieval Number: L38841081219/2019©BEIESP | DOI: 10.35940/ijitee.L3884.1081219
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Abstract: Financial Inclusion can be influenced by the customer perception such as availability of all financial inclusion services in all branch, reliable and prompt services, Affordable price, Post office staffs interact With friendly ( Accessible ) Safety and security transaction, affordable financial services, Simplicity procedure, Responsible to query, conveniently service under convenience sampling method were adopted. The primary data were collected with 50 Respondents of post office customers with the help of well structure close ended and 5 point likert scale questionnaire which consists of parameters to measure the perception variables. The collected data were analyses with the help of the mean rank and one way ANOVA analysis for validating the assumptions made by researchers. The study therefore done found that customers perception variable of post towards financial Inclusion processes were confirmed that the customers perception India variables had some effect on satisfaction of India post towards financial inclusion services. But, aged person, illiterate people, women , low occupation person and low income person have to attention and be conducted awareness camp. This may increase the financial inclusion in post office
Keywords: Financial Inclusion, Customer’s Perception, Availability, Reliability, Affordable, Financial Services, Simplicity Procedure, Responsible to Query, Conveniently Service and Accessible services.
Scope of the Article: e-business