Information Technology Impact on E-Commerce Business Growth
Pawas Kumar1, Abhishek Kumar2

1Dr. Pawas Kumar, Department of Commerce, Banaras Hindu University, Varanasi (U.P), India.
2Dr. Abhishek Kumar, Department of Computer Science, Banaras Hindu University, Varanasi (U.P), India.
Manuscript received on 07 March 2019 | Revised Manuscript received on 20 March 2019 | Manuscript published on 30 March 2019 | PP: 1014-1017 | Volume-8 Issue-5, March 2019 | Retrieval Number: E3087038519/19©BEIESP
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Abstract: Internet has revolutionized the human civilization. It has developed countless opportunities in every aspect of our life. Today we are capable of sharing our information within seconds to almost every corner of the earth, it has opened those markets which were previously inaccessible and it is because of the internet human civilization is taking giant strides in widespread development of society at large. Today data is shared easily through research papers, articles, blogs etc., within the social as well as scientific community all over the globe creating an exclusive platform where information is systematically organized for its meaningful referrals. When it comes to its potential in increasing the business, it is simply numerous. Traditional model of merchandising is becoming more and more obsolete with each passing day. E-commerce sites are spending huge amounts of money for improving their service quality and making customers satisfied to favor e-commerce sites as against physical shops. The glimpse of which is already been seen in developed markets where customers inclination is increasing to an alarming rate towards e-commerce. Even U.S. President Obama once bought books from a retail store for encouraging customers to purchase products from retail outlets in U.S. E-Commerce companies are well prepared for milking this beautiful opportunity by constantly evolving themselves in accordance with the customers. But it is not that easy for them as well because there is significant level of competition in this industry. Some of the sites are giving huge discounts on products for neutralizing the harsh impacts of competition and incurring measurable losses in their balance sheets. E-commerce sites must come with frequent improvements in them for making customers loyal in the longer period of time. This paper provide the new way to increase the traffic of visitors for E-commerce websites.
Keyword: E-commerce, Business Growth, Information Technology.
Scope of the Article: Information Retrieval