Exploring the Audiences Perception towards Ethiopian Movies
Gebeyehu Ashagare1, Seema K. Ladsaria2

1Gebeyehu Ashagare, Research Scholar, Department of Humanities, Kalinga Institute of Industrial Technology, Deemed University, India.

2Seema K. Ladsaria, Assistant Professor, Department of Humanities, Kalinga Institute of Industrial Technology, Deemed  University, India.

Manuscript received on 15 May 2019 | Revised Manuscript received on 22 May 2019 | Manuscript Published on 08 June 2019 | PP: 88-96 | Volume-8 Issue-7C May 2019 | Retrieval Number: G10150587C19/19©BEIESP

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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: Perception is the aptitude to see, hear, or become aware of something through the mind. This paper aims to study the Audiences perception towards Ethiopian movie. Close ended questionnaire and unstructured interview employed as data collection tool. Simple random sampling technique was conducted to select film audiences. The finding showed that however, most Ethiopian movies lack quality, the vast majority of audiences like them. The audiences have a positive attitude towards Ethiopian movie. Most Ethiopian film audiences prefer Ethiopian moves to Nollywood, Bollywood, and Hollywood. It is obvious that directly or indirectly, the perception of the film audiences affect the film industry. If the audiences have a negative perception, the industry loses its support, and if the audiences have a positive perception, the industry boosts too.

Keywords: Audience Perception, Film, Genre, Film Making.
Scope of the Article: Challenges of Industry and their Solutions, Communications