An Empirical Research on HR and Organizational Behaviour Intervention to Sustain B2b Business Relationship in Cross
Boarders N. Madhumithaa1, K.K. Sree Devi2

1Dr. N. Madhumithaa, Assistant Professor (S.G), School of Management, Hindustan Institute of Technology and Science, Chennai, Tamilnadu, India. 

2Dr.K.K. Sree Devi, Assistant Professor (S.G), School of Management, , Hindustan Institute of Technology and Science, Chennai, Tamilnadu, India. 

Manuscript received on 11 September 2019 | Revised Manuscript received on 20 September 2019 | Manuscript Published on 11 October 2019 | PP: 707-711 | Volume-8 Issue-11S September 2019 | Retrieval Number: K112109811S19/2019©BEIESP | DOI: 10.35940/ijitee.K1121.09811S19

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Abstract: From 2011 till now, major challenge that auto component manufacturers are facing is with regard to sharply rising imports of auto component from ASEAN countries such as Thailand, China and Japan. Due to the implementation of Free Trade Agreement between India and ASEAN countries in 2011, this prevails to be worrisome for Indian component makers. In this competitive global market supplier should maintain good relationship with buyer to be successful. But it becomes difficult when they are trying to operate in international context facing more challenges related to substantial cultural, religious and ethical difference between the firms. This critical to the researcher to analyse and understand about different national and organizational culture and their influence on the way, people do business and view the world. The purpose of this research is to identify the areas in which Indian Auto-component Manufacturers (IACMs) have brought change to sustain the business relationship with MNC Original Equipment Manufacturers (OEMs) and the role of HR Interventions and organizational behavior in strengthening the business relationship. The target population involves large and medium scale auto component manufactures supplying to MNC OEMS, Exporting or after-market , which are located in Chennai. Questionnaire was administered to all the five functional heads of 56 auto component manufacturers in Chennai.

Keywords: Cross cultural buyer-supplier relationship, adoption, organizational behavior, organizational structure and HR Interventions.
Scope of the Article: Behaviour of Structures