Research on Relationship Between Buyer Behaviour and Customer Delight Towards FMCG Environment Friendly Products
A. Vinoth1, K. Ramprabha2

1Dr. A. Vinoth, Assistant Professor, Department of Business Administration,Vels Institute of Science, Technology and Advanced Studies (VISTAS), Chennai, Tamil Nadu, India.

2Dr.K.Ramprabha, Department of Business Administration, VISTAS, Chennai, Tamil Nadu, India

Manuscript received on 13 September 2019 | Revised Manuscript received on 22 September 2019 | Manuscript Published on 11 October 2019 | PP: 737-739 | Volume-8 Issue-11S September 2019 | Retrieval Number: K112709811S19/2019©BEIESP | DOI: 10.35940/ijitee.K1127.09811S19

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Abstract: The concept of customer satisfaction is studied with their behaviour and suggestions given for ready for action. Since all producers in the market place is trying to make their buyers happy and satisfied, it becomes very important for the business to delight its customers. This study about the connection between the customer happiness or delight and buyer behavior towards environment friendly products. Correlation is used for this study. It’s found that there is positive relation between them.

Keywords: Buyer behavior, Customer delight, Relationship, Correlation, Environmentally friendly.
Scope of the Article: Production