Brand Equity and Brand Performance on Branded Apparels in Chennai City
V. Devendranath Reddy1, S. Fabiyola Kavitha2
1V. Devendranath Reddy, Research Scholar, Bharath Institute of Higher Education and Research, Selaiyur, Chennai, Tamil Nadu-600073, India.
2S. Fabiyola Kavitha, Assistant Professor, Bharath Institute of Higher Education and Research, Selaiyur, Chennai, Tamil Nadu-600073, India.
Manuscript received on 25 August 2019. | Revised Manuscript received on 06 September 2019. | Manuscript published on 30 September 2019. | PP: 3576-3579 | Volume-8 Issue-11, September 2019. | Retrieval Number: K24750981119/2019©BEIESP | DOI: 10.35940/ijitee.K2475.0981119
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: AThe present paper focuses mainly on perceived quality, trust and loyalty of brand. Virtually, the equity of the brand is copiously considered comprising assets, liabilities name as well and symbol of the brand that either addsorsubtracts from the value provided by a product or service to a firm and/or to that firm’s customers. In this study observed that majority of the customers (41 %) perceive good brand quality, majority of the customers (41.50%) trust the brand and majority of the customers (56 %) grow fond of it after using the brand.
Keywords: Measuring Brand Equity and Brand Performance
Scope of the Article: Measurement & Performance Analysis.