Customer Preference of Western Outlooks in Chennai
Pooja.V1, Sreeya B2

1Pooja.V, BA.,LLB(HONS), 1st YEAR, Saveetha School of Law, Saveetha Institute of Medical and Technical Sciences (SIMATS), Tamil Nadu, India.
2Dr. Sreeya B, Associate Professor, Department of Management Studies, Saveetha School of Law, SIMATS, Chennai, Tamilnadu, India.
Manuscript received on 27 August 2019. | Revised Manuscript received on 07 September 2019. | Manuscript published on 30 September 2019. | PP: 3188-3191 | Volume-8 Issue-11, September 2019. | Retrieval Number: K25140981119/2019©BEIESP | DOI: 10.35940/ijitee.K2514.0981119
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Abstract: New generation people have the habit of judging the book by its cover so why this generation people shows most of their interest towards dressing . Especially youngsters love to dress quiet modern. This research paper explains deeply about the impact of western outlooks towards the teenagers in Chennai. Hypothesis was done by questioning various peoples of various sectors . From this it was found that factors like age, gender, occupation and area where people live also plays an important role in giving preference to western outlooks. In this paper statistical tools like correlation, chi square and independent sample T test are used. The paper concluded that today’s youngsters believe in fashion, and feels that their confidence improved with their outlook.
Keywords: Customer preference, Western outlooks, apparel, Clothing interest, Purchase behaviour.
Scope of the Article: Behaviour of Structures