Customer Preference of Theater Ambience In Malls
Gowri .K1, Sreeya B2

1Gowri.K, BA.L.L.B. ( hons)first year Saveetha school of law, Saveetha Institute of Medical and Technical Sciences (SIMATS),Chennai, Tamilnadu, India.
2Dr. Sreeya B, Associate Professor, Department of Management Studies, Saveetha School of Law, SIMATS, Chennai, Tamilnadu, India.
Manuscript received on 20 August 2019. | Revised Manuscript received on 02 September 2019. | Manuscript published on 30 September 2019. | PP: 3192-3194 | Volume-8 Issue-11, September 2019. | Retrieval Number: K25150981119/2019©BEIESP | DOI: 10.35940/ijitee.K2515.0981119
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Abstract: The reason for this examination is to feature the different angles which prompt the inclination of multiplexes over single screen theaters. The study would be led over shopping centers crosswise over the local areas. A survey would be coasted also with a specific end goal to know the supposition of general society overall. Essential information was gathered through an organized utilizing shopping center capture strategy at shopping centers in Chennai. The shopper inclination was caught utilizing a rank request size of 1 to 5, 1 being the most favored and five being the slightest favored. Accommodation examining strategy was utilized to gather the information. An invalid speculation was built remembering different factors and factor examination strategy was utilized to test the theory. The investigation will help shopping center directors to distinguish different variables which prompt the inclination of multiplexes over single screen theaters. This research was done by empirical research method and random sampling method was used. For the purpose of the study descriptive research is used. Convenience sampling method is used in the study to collect samples. People prefer to watch movies in mall rather than other places.
Keywords: Multiplex, single screen, theater, customer, shopping centre.
Scope of the Article: e-Commerce