Customer Perception towards Shopping in Malls in Chennai
B. Rukmani1, Sreeya B2

1B. Rukmani, B.A.,L.L.B(HONS), I Year, Saveetha School of Law, Saveetha Institute of Medical and Technical Sciences (SIMATS), Chennai, Tamilnadu, India.
2Dr. Sreeya B, Associate Professor, Department of Management Studies, Saveetha School of Law, SIMATS, Chennai, Tamilnadu, India.
Manuscript received on 27 August 2019. | Revised Manuscript received on 07 September 2019. | Manuscript published on 30 September 2019. | PP: 3195-3197 | Volume-8 Issue-11, September 2019. | Retrieval Number: K25160981119/2019©BEIESP | DOI: 10.35940/ijitee.K2516.0981119
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Abstract: Shopping centers are the imperative piece of lives of a few people in the present period. A paper on shopping center every one of the advantages of a shopping center. The shopping centers are the spots that are pressed in ends of the week. The shopping centers of the present world are colossal and give every one of the items that a man wants as a wellspring of amusement. Shopping centers have influenced the shopping of individuals exceptionally advantageous as they to get nearly everything from one same rooftop. These shopping centers are developed perfectly to draw in an ever increasing number of clients. They have immense framework. Shopping centers are the one place where society can go to unwind, mingle, and experience the way of life of the present America. Basically, adolescents run there to home base with companions and play around with them. The main purpose of the study concluded the customer Perception towards Shopping in malls in Chennai.
Keywords: Consumers’ mall patronage, mall image, shopping features, discounts, more number of shops.
Scope of the Article: Perception and Semantic Interpretation