Impact of Investors Saving Motive, Importance and Behaviour on Underlying Investment Value
M.Renuka1, I.Narsis2

1Mrs. M. Renuka, Research Scholar, Department of Business Administration, Government Arts College, Iruchy, Tamil Nadu.
2Dr.I.Narsis, Assistant Professor & Research Advisor PG & Research Department of Commerce, Government Arts College, Tiruchy, Tamil Nadu.

Manuscript received on September 15, 2019. | Revised Manuscript received on 24 September, 2019. | Manuscript published on October 10, 2019. | PP: 3827-3832 | Volume-8 Issue-12, October 2019. | Retrieval Number: L3331081219/2019©BEIESP | DOI: 10.35940/ijitee.L3331.1081219
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Abstract: Background of the Study: The investors choose their investment avenues based on the expected return of that. More than that many unrevealed criteria were act at the rear on every individual investment value. This article explore investors saving motive, saving behaviour and their importance of saving which were collectively determined the investors investment value. Methodology: This is an exploratory study to know the impact of Saving behaviour, saving motive and importance on underlying investment value. This article purposively identified the salaried class people as a sample respondent of the study. Therefore, the researcher has adapted a non-probabilistic sampling method of Purposive sample. The sample size were 370 salaried class employees residing at urban area of Tiruchirapplli District. Research Instrument:. The questionnaire has comprised two sections. The first section includes personal and demographic factors and Core area of study was included in the second section of the questionnaire. Results and discussion: There is no direct causal effect of importance of saving on investment expected value and investors saving behaviour. However, there is a direct causal effect of investors saving motive on their expected investment value. Conclusion: The investor’s motive was the prime factor to make a preferred underlying investment based on their future need.
Keywords: Saving Behaviour, Investment Value, Saving Importance, Saving Motive
Scope of the Article: Behaviour of Structures